After the merger, 60% of the shares of "15min neighborhood" will belong to "Postimees Grupp", forty% – to the shareholders of "Media bitės."
"Media bitės" brings into the "15min group" its media, photography, press and publication distribution groups and types. magazine brands "Žmonės", "Laimė", "Legendos", "Ji", news web page "zmones.lt", mobile app "Žmonės", image agency "ŽMONĖS Foto" and photoarchive "Fotobankas.lt", in addition to press and books distribution enterprise "Medipresa", which additionally operates on-line bookstall "Perkuknyga.lt".
based on the signed agreement, "Media bitės" shareholders and executives, including Tomas Balžekas, the founder and former CEO of "15min", might be chargeable for the management of the "15min community".
Gedimino Kropio nuotr./Tomas Balžekas
"Ever on account that I left the CEO place of "15min" and BNS in 2017, I felt like I might be returned, perhaps in one other form, but I can be again. "15min" is a part of my DNA on account that 2005, I actually have put 12 years of truthful work into the enterprise and the team with my belief that good journalism makes the realm a much better area.
nowadays I come lower back being better. throughout that time, together with my companions, we have created a media neighborhood that operates in lots of entertaining fields like cinema, digital, print and other markets. I agree with that by way of combining groups, decent energy and imaginative concepts from either side, we will become the strongest media neighborhood in Lithuania and a very united crew that could be guided by way of effective values and pursue a standard intention altogether, – says T.Balžekas.
Andrus Raudsalu, the head of "Postimees Grupp", states that the merger will extra give a boost to the position of the media business in Lithuania: "We saw a natural in shape in "Media bitės" – each companies are strongly in line with the values of high-quality journalism. "Postimees Grupp" has been seeking to expand on the Lithuanian market for several years and now with this merger, we are able to at ease our place as one of the vital leading gamers on the market. The future of digital media is monetization via subscriptions. Combining our experience from different markets with "Media bitės"' already latest strong local subscriber base and extremely good journalism from both groups, we are able to carry a brand new period to Lithuanian media market", – says A.Raudsalu.
in response to A.Raudsalu, the alterations additionally suggest that Ramūnas Šaučikovas will depart his position because the CEO of "15min" and BNS. Donatas Večerskis, who has been the deputy CEO of "15min" previously will turn into the meantime CEO, and Vaidotas Beniušis, latest editor-in-chief of the news agency "BNS", will develop into meantime CEO of BNS.
in response to A.Raudsalu, "Postimees Grupp" totally values R.Šaučikovas' contribution to the company success in Lithuania and the institution of the solid groundwork for professional journalism. "We assure that these concepts can be sustained in the future", – says A.Raudsalu.
Postimees Grupp nuotr./Andrus Raudsalu
Completion of the merger would require the approval of the Lithuanian competition Council.
The remaining "Postimees Grupp" groups working in Latvia and Estonia will continue to be a hundred% owned by means of "MM grupp", whose essential shareholder is Margus Linnamäe.
in the meantime, "Media bitės" will one at a time keep JSC "ŽMONĖS Cinema", which manages the streaming platform of the same name, "Pasaka", which manages two cinemas of the equal name in Vilnius, "Mano daktaras", which manages the reservation systems "manodaktaras.lt" and "uodega.lt" and websites "pincetas.lt" and sveikas.lt and different small actions that should not merged into "15min neighborhood".
The shareholders of "Media bitės" are Tomas Balžekas (fifty six,sixty six%), Martynas Basokas (26,67%), Gabrielė Burbienė (10%), Tomas Bindokas (6,sixty seven%).
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